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Pegasystems business was growing into new markets. Part of this push was positioning Pega as a thought leader. To this end a more portal approach was adopted in the design of a new site. A modest budget coupled with migrating dynamic aspects of the site from Cold Fusion to ASP to ease maintenance. The entire production phase was to be a collaboration between internal and external resources. In addtion to planning and archtecture, I played the part of project lead and vendor liason. This site was one of the earliest manifestations I had planned for the brand. This was to align with collateral and other sales tools, and for the first time on the companies history a coheasive identity that could be leveraged accross all media. The implementation of the Registration system to capture leads. Approximately 1,400 registrations were submitted March 2003 - December, 2003. 2003 was the first year that New Business Opportunities entered Pegasystems sales pipeline as a result of the website.
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