Never in the Pegasystems 20 year history had there been a coheasive effort to solidify and define the brand across all products and media. I was mandated to define the many visual components from sales support materials (electronic and print) along with trade show materials and the branded elements at the companies headquarters. The modular system I defined would later become the foundation for the Pegasystems corporate style guide. This guide explains core philosophies as well providing invaluable guidance to employees and partners in protecting and growing this asset.
